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A new age for Second Life
There seems to be some confusion over the fact that Linden Lab still has projects in the works when they’re following all the steps you’d expect from a company that is getting ready for sale. Well, you...
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Project Skylight, the Web-based viewer for Second Life now on the Web
Project Skylight, the Web-based viewer for Second Life seems to be in operation now. You can find it here, though there’s a few caveats. Read more ...Full post: Project Skylight, the Web-based viewer...
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Evony marketers give Second Life’s Harper Beresford radioactive boobs to...
Evony, which I believe has one of the most dubious marketing records next to the old Acclaim Games, has tried a whole lot of things to bring in new Evony players. Most of those things seem to revolve...
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Just one mouse-click
Why do marketers like Facebook so much? Because they can pretend that they’ve got user-brand-engagement. Read more ...Full post: Just one mouse-clickAds by Project Wonderful! Your ad here, right now: $0
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Why you shouldn’t listen to your customers
Or rather, why most successful companies don’t listen to customers directly or without a carefully constructed process. Read more ...Full post: Why you shouldn’t listen to your customersAds by Project...
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Lab announcement on Tuesday
As you may already be aware, Linden Lab’s new marcom (marketing communications) policy that was enacted in either late December or early January has been shutting down a lot of in-world Second Life...
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Jane’s story: Assembling an ideal Second Life new-user experience (part one)
Crafting an effective new-user experience for Second Life starts long before the user logs in for the first time. The Second Life viewer user-interface is not the most important part of a new user’s...
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Jane’s story: Assembling an ideal Second Life new-user experience (part two)
I started talking about the Second Life new-user experience from the perspective of ‘Jane’, an amalgam of many, fairly ordinary new users. A prototypical example of how users new to Second Life...
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Linden Lab seeks company spokesperson
Linden Lab is looking for someone to fill the role of Director of Global Communications – effectively to become the “main spokesperson for the company.” This job reports to the head of marketing, which...
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Second Life rebranding in 2011?
It’s not escaped notice that a part of the job advertisement for a new Linden Lab company spokesperson lists “Plan and execute a broad PR strategy for communicating Linden Lab’s industry leadership and...
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Self-published author finds success in Second Life marketing strategy
Angela Yuriko Smith writes about using Second Life for promotion of her book, End of Mae.“I used Second Life as part of my promotional campaign, building a virtual version of the house from my book in...
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Linden Lab repeating Second Life “Become your avatar” marketing-campaign
Early last year, Linden Lab ran a “Become your avatar” marketing-campaign featuring side-by-side images of people with their Second Life avatars. While one of the very few marketing-campaigns that...
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Nowhere to go but up
Yesterday I complained that Linden Lab’s communications in recent months, insofar as key areas were concerned, had been at an all-time low. While the term “unmitigated disaster” keeps floating through...
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A marketing push
Someone recently asked me to check with the Lab and ask about the “Big Marketing Push” that the Lab said at SLCC that it was gearing up for. If I recall rightly, the question was along the lines of...
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It’s time for a change
I’m going to talk about expectation management and Second Life, so it is only fitting that I first talk about Star Wars, in 1977.That Star Wars film (Episode IV, the first one made) was the most...
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That was sudden
Just last night, UK’s Channel 4 aired an investigative piece about Sulake’s Habbo Hotel (or just “Habbo”), the social virtual environment for kids.The investigation alleges (among other things) that...
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That’s just plain embarrassing
A short time ago, Linden Lab announced that Second Life was available through Amazon, along with a number of content bundles. I have to confess that I find this development plain embarrassing for a...
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Linden Lab explains removal of Amazon special offer
Linden Lab pulled down the Starter Vehicle Pack that was a part of its Friday launch of Second Life on Amazon within just minutes or within a couple of hours of the announcement of its availability,...
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What ever happened to marketing and PR?
So, what ever happened to marketing and PR? As an art and a science, did they even make it into the 21st century, or did they fall into a ditch somewhere, and we never noticed? Before we get started,...
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Who does Linden Lab pay attention to?
That seems like a fairly simple question on the surface, and – in many senses – it actually is fairly simple, with fairly simple answers. You have to think it through a little bit to actually get to...
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